The end of the semester has crept upon us…well, not really, I’ve been counting down the days, but here we are with only one week left in campaigns. Only one week left in undergrad for that matter, since I finish with EVERYTHING next Thursday. And only 22 more days until I graduate from LSU‘s Manship School of Mass Communication. Wow, the last four years have really flown by. Is it already time to move on from our difficult campaigns into the real world? Just yesterday I was agonizing over writing leads and features in my media writing class!
Working with the amazing Prelude Public Relations team and Louisiana Delta Service Corps has been such a great experience for me. I’ve learned a lot in my last semester, and I hope to carry with me the new skills and expertise I’ve gained. I’m sure if you searched Google for a list of necessary public relations strengths, you’d get a myriad of different answers. The following are just a few skills that I’ve found essential for success:
Cooperation: Working with five other girls was hectic, confusing and downright frustrating at times. But at the same time, I’ve never laughed so much at dumb jokes or my own mistakes as I did we these girls. Learning to cooperate with group members and to be helpful and flexible for others has done a great deal for PPR. Cliche as it may sound, these girls have become like family to me. While not all situations will allow the sort of bonding we created, cooperation is still an integral part of any project.
Establishing an online presence: I gained experience in posting for LDSC on Facebook and Twitter, and realized that it’s actually a little harder than you might think to grab someone’s attention on a social media site. I also began to understand this concept on a personal level, through this blog. Whether establishing yourself or an organization, getting your name out there is key in audience recognition.
Think outside your organization: We knew exactly who LDSC wanted as corps member applicants. In order to be successful and reach that audience, we had to think about who wanted LDSC. Analyzing what we thought our audience would want to see (with the help of a survey), we realized that social media interaction and free food were our best bets in attracting our target audience to our event.
Professionalism: Possessing and utilizing a fundamental competency in professionalism really will go a long way. From appropriate business attire to confirming meetings or appointments to sending a thank you note after an interview, this public relation skill is often brushed aside. Remembering the smaller details of looking someone in the eye when speaking or shaking hands will resonate with an individual and will profit a business professional greatly in the long run.
After graduation, I will begin working full time as an Assistant Account Executive at Otey White and Associates, an advertising/public relations firm here in Baton Rouge. To learn more about me or my life after LSU, follow me on Twitter, Facebook and LinkedIn.